Rob de Luca

I like big butts. I cannot lie.

How To Beat the Mid-Summer Heat

By: Cole Lehman and Rob de Luca | July 27th, 2010
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Beat the Mid-Summer Heat

Stay cool out there, campers.

Heat is real. Just like extreme cold, hot weather has the power to harm or even kill you, no matter how badass you think you are. A report by the Center for Disease Control estimated that an average of 688 heat-related deaths occurred annually in the U.S. between 1999 and 2003. And while the National Weather Service figures are less extreme, heat is clearly no joke.

But that doesn’t mean you should hide inside all summer, cowering in the corner, bordering on full-blown panic with the idea that your air conditioning unit might stop working. That’s just stupid and we all know it. Rather, you should think of heat in the same way you think of the cold: as something for which you can prepare, so you can get outside and enjoy your favorite activities. We asked our resident expert, the Sun Doctor, to sit down and make a list of tips and tactics for keeping cool, but we didn’t anticipate that Spicy Nate, our resident dirtball/lunatic, would intercept the document before publishing and add in his questionable advice. Read More …

Waterproof ratings demystified

By: Rob de Luca | April 1st, 2010
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rain jacket waterproof ratingsSo, you’re in the market for a new rain jacket (or ski shell and pants or any other waterproof breathable apparel). And you see in the tech specs listed or on the garment hangtag a number (such as 5K or 10,000mm) that’s supposed to give you an idea of how waterproof that garment is. And maybe you think, But that makes no sense—isn’t waterproof an absolute term? Something is either waterproof or it isn’t, right? Or, maybe you think, 10,000mm? WTF does that mean? Yeah, we understand where you’re coming from. Read More …

Waterproof Breathable: Buy the Right Rain Gear

By: Rob de Luca and Jason Merrick | March 17th, 2010
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What rain gear is right for you?

Get the right rain gearWell, it depends on why you need it, when you’ll need it, and where …

Are you fishing for Alaskan king crab in the middle of the North Sea? You need a bright orange rubber suit and nerves of steel. For any type of aerobic activity that doesn’t involve claws and months of oceanic solitude, though, you’ll want something waterproof and breathable. Read More …

The Big LePowSki

By: Rob de Luca | March 5th, 2010
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Jamey Parks makes you look like a gaper Saturday, February 27 marked the second annual Big LePowSki, and you missed it. You idiot.

$75 got you a Brighton  lift ticket, lunch, free demos and free instruction from pros like Andy Jacobsen, Kim Havell, Jamey Parks, Andrew McLean, and Jenn Berg.

Showing up late as usual, we dropped into Jamey and Andy’s advanced freeride clinic to pick up some cliff-dropping and steep skiing pointers. Read More …

2011 Moment Skis – Insider Sneak Peek from SIA

By: Rob de Luca | February 11th, 2010
1 Comment »

Moment Night Train and Bibby Pro

2011 Moment Night Train and Bibby Pro

By now, you might be aware of our fondness for Moment Skis. As small as they are, the Reno-based company’s  hardcore fan base has made squared-off tips a frequent sight in lift lines as far east as Vermont and even across the pond in the Alps. We’re particularly stoked on returning from SIA because the upcoming season looks to be Moment’s best, both design-wise and performance-wise. Read More …

2011 K2 Skis – SIA Sneak Peek

By: Rob de Luca | February 5th, 2010
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Despite being the biggest ski company on the planet, K2 has it dialed on a level usually displayed by small boutique companies. 2011 brings a number of well-thought-out changes to the line, most notably the addition of rocker to almost every ski we care about.

2011 K2 Hellbent

2011 K2 Hellbent

2011 K2 obSETHed

2011 K2 obSETHed

Read More …

2011 Armada Skis and Outerwear – SIA Sneak Peek

By: Rob de Luca | February 5th, 2010
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2011 Armada Tracer Jacket

2011 Armada Tracer Jacket

You can’t really call Armada a small ski company anymore. With a host of award-winning Austrian-made skis and a full line of high-quality skiing outerwear, Armada left the kiddy pool behind a few years ago and continues to kill it with some of the most progressive designs in the industry.  Not one to mess with a good thing, the changes they made to the 2011 line are few and calculated. Read More …

Moment: The Biggest Little Skimaker in the World

By: Rob de Luca | November 24th, 2009
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Moment Factory TourWe felt the need for a sequel to The Birth of a Ski, which told the story of Hardwood Skis, a one-man operation based in a Salt Lake City garage. Reno-based Moment Skis fit the bill: bigger-just barely-than a garage, within driving distance, and willing to show us around the Moment factory. So Nick Franchi (Backcountry Art Director), Porter Haney (Affiliate Marketing whiz), and I drove west to check them out. We brought bikes, clean underwear, and a single stick of deodorant (thanks, Nick).

Read More …