Imagine a world in which the areas you love to hike or backpack are being consumed one by one by wildfire each summer, or the mountain you love to ski or ride has diminishing snow cover each winter. This mental exercise shouldn’t be a stretch for any of us—these scenarios are already happening. Additionally, picture the outdoor industry’s future profits disappearing as fast as Arctic sea ice.
Hence the step the Outdoor Industry Association (OIA) recently took toward preserving outdoor recreation as we know it for those generations born into the not-so-distant future. Read More …
Outdoor Industry Takes on Climate Change
By: Kate Showalter | July 12th, 2010No Comments »
Courtesy of U.S. Fish and Wildlife Service
Imagine a world in which the areas you love to hike or backpack are being consumed one by one by wildfire each summer, or the mountain you love to ski or ride has diminishing snow cover each winter. This mental exercise shouldn’t be a stretch for any of us—these scenarios are already happening. Additionally, picture the outdoor industry’s future profits disappearing as fast as Arctic sea ice.
Hence the step the Outdoor Industry Association (OIA) recently took toward preserving outdoor recreation as we know it for those generations born into the not-so-distant future. Read More …
Tags: climate change, environment, outdoor companies
Posted in Commentary |